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Helen Trounce, direct marketing manager of Haymarket Magazines and one of Ian Howie’s consultancy clients, had this to say about him:"Ian showed us what was possible with PPC. Search marketing is now a major element in our marketing plans and is proving to be a very profitable channel for us."
Helen Trounce, direct marketing manager of Haymarket Magazines and one of Ian Howie’s consultancy clients, had this to say about him:"Ian showed us what was possible with PPC. Search marketing is now a major element in our marketing plans and is proving to be a very profitable channel for us."
Use the proven process outlined in this guide, and you’ll be able to build a thriving, revenue-generating ad campaign while steering clear of pitfalls that can drain you of your hard-earned cash. He outlines step-by-step how to stop wasting money on ads that never work and instead focus on generating SALES not clickthroughs. If you've been struggling with PPC, this is the book to turn your fortunes around.
Use the proven process outlined in this guide, and you’ll be able to build a thriving, revenue-generating ad campaign while steering clear of pitfalls that can drain you of your hard-earned cash. He outlines step-by-step how to stop wasting money on ads that never work and instead focus on generating SALES not clickthroughs. If you've been struggling with PPC, this is the book to turn your fortunes around.
Ian has delivered in spades and produced a fantastic book - at 160 pages - that is not only easy to read but easy to implement, even for the busy entrepreneur. It contains more than 150 screenshots, charts and images to help you quickly grasp key concepts and immediately put them to use with your own AdWords strategy.
Ian has delivered in spades and produced a fantastic book - at 160 pages - that is not only easy to read but easy to implement, even for the busy entrepreneur. It contains more than 150 screenshots, charts and images to help you quickly grasp key concepts and immediately put them to use with your own AdWords strategy.
The fact is that despite all of its promise, AdWords is an intricate system, characterized by a complex interface, elaborate reporting tools, and a head-spinning array of options. Unleashing its extraordinary potential requires knowledge and strategy. And while you could attempt to master AdWords on your own, chances are you haven’t the time or the budget to spend on PPC experimentation.
The fact is that despite all of its promise, AdWords is an intricate system, characterized by a complex interface, elaborate reporting tools, and a head-spinning array of options. Unleashing its extraordinary potential requires knowledge and strategy. And while you could attempt to master AdWords on your own, chances are you haven’t the time or the budget to spend on PPC experimentation.
"How To Write Successful PPC Ads" is a great step-by-step guide specifically for PPC copywriting. This quick read has a lot of useful techniques and tips for creating and optimizing your PPC ads. I especially like the ideas for simple changes that can lead to dramatic increases in clickthrough rates (CTRs).
"How To Write Successful PPC Ads" is a great step-by-step guide specifically for PPC copywriting. This quick read has a lot of useful techniques and tips for creating and optimizing your PPC ads. I especially like the ideas for simple changes that can lead to dramatic increases in clickthrough rates (CTRs).
