CBS Scores $37 Million In Online Ad Sales For March Madness

CBS Scores $37 Million In Online Ad Sales For March Madness:CBS is turning live, ad-supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales, up 20% from the year before.
More importantly, it sold as many ads for live web coverage as it does on TV, taking CBS a little closer to the holy grail: earning the same revenue per viewer regardless of platform -- TV, online and, perhaps soon, mobile.